Working directly with the Marketing Director of The Bible Project I designed a full day in person retreat for their Marketing Team. Together we explored the history of Bible inspired art and biblical cultural foundations in the west. We workshopped critical path growth areas with low cost and high impact to drive reach and engagement across their channels with millions of followers in many geographies. We explored team roles and spent time reviewing movements throughout history distilling the power of trust-based relationships being at the core of successful daring endeavors.

In collaboration with the World Wildlife Fund (WWF), Through my agency, Honest Studios we embarked on an ambitious journey to rebrand and rename the iconic Dawna Tenasserim Rainforest, one of the most bio diverse landscapes on the planet that touches the borders of Myanmar, Cambodia, and Thailand. But our mission was more than just a name change; it was an effort to reignite regional passion for a rainforest teetering on the precipice of ecological challenges. This campaign included a multilingual experiential event that took place in bangkok to educate locals of the importance of the rainforest in their backyard. This project had many key stakeholders including multiple nation states that needed to be brought together in support. 

Recently we played a critical role in conceiving, messaging, and designing the visual brand for ‘The Send’, an activating stadium campaign that has attracted hundreds of thousands of participants to historic venues like Camping World Stadium in Orlando and GEHA Field in Kansas City. The Send has garnered millions of online views, mobilized thousands into various impact-focused outcomes, and successfully raised the funding necessary to perform at this level scale.

Our strategic planning, branding, and messaging expertise fueled the inception and production of Merge Twin Cities. A celebration of the nations at the Minnesota state capitol. The event united 8,000 people and sparked the formation of a powerful network of over 800 churches and civic leaders. Our holistic approach included managing communications, creating fundraising material, refining the vision, and executing the event journey through visual design, messaging, and video/photo capture of the event itself.

I was hired by Alabaster Bible to map out strategic growth paths including most notably a strategy and connection to partners to facilitate publishing Alabaster Bibles in new languages, navigating Bible Societies internationally, and sequencing which language groups to start with. These efforts combined with their already significant momentum successfully landed them on Forbes 500 list of America’s fastest-growing companies.

Whisper Movement believes that “connection is an essential human need.” With the Surgeon General of the United States recently coming out with a ground breaking report on its detrimental effects, the importance of addressing the loneliness epidemic has taken greater prominence in the change-making community. I came along side their leadership by writing their Organizational Messaging Framework to drive cohesion across their rapidly growing/evolving organization. From there we tackled reforming their core offering of high school groups into 40 day seasons of concentrated impact. I developed several direct to consumer products that supports their mission and ads earned revenue to their primarily philanthropic economic engine. From card decks that support teen connection/conversation to a group experience called the “Whisper Pizza Box” which guides young people with interactive tools and suggestions into a night of deepening social connection.